IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY

Abstract

This study aims to identify and analyze the impact of the implementation of Corporate
Social Responsibility (CSR) PT. Tirta Investama (Aqua) to the welfare of the community in
the village of Karangjati Pasuruan, with a sample of 205 of 500 families. The type of this
research is quantitative descriptive that describes the actual phenomenon. The data used is
the primary data obtained by spreading the questionnaire that has been tested the level of
validity with the correlation coefficient (rxy) and the relability with the value of cronbach's
alpha more than 0.60. The hypothesis used include the test of influence of education variable
(X1), Health (X2), Economy (X3), Environment (X4) on society welfare (Y) by using
multiple regression analysis at 5% significance level.
The test result stated that educational variable of significance value α = 0,023, health α =
0,012, Economic α = 0,000, and Environment α = 0,010 have an effect on improving
community prosperity of Karangjati Village with T-value count bigger than T-Table value
and significance level are on α <0.05% indicating that the implementation of Corporate
Social Responsibility in the field of education, health, economics, and environment,
conducted by the company has a significant positive effect.
Keyword : Corporate Social Responsibility, Educational, health, economic, environment,
society welfare