MENYOAL ETIKA PEMASARAN DAN TANGGUNG JAWAB SOSIAL PERUSAHAAN

Abstract

Ethics is not just wrong or real correct problem. Ethics concern arranging the embraced
value, adhered and hold high by a group of certain society. Arrange value or order going into
effect unwritten generally, and if happened the dubious collision or deviation hence given by
dubious of moral and social. In the world of business, socialize to represent customer and
prospecting customer, becoming central attention in a business activity, hence have the
company ought to adapt from activity of marketing with ethics or norm going into effect in
society. It means corporate social responsibility progressively the increasing of awareness
socialize about health and environment, this matter is attitude by a lot of company liftedly
is environmental theme in making program of advertisement for his product. But that way,
serious response to environment which progressively destroy likely not yet a lot of conducted
by company. Even a lot of company which impinge ethics in conducting marketing
communications.
Keywords : marketing, ethics, corporate social responsibility.