ETHIC OF CUSTOMER DATABASE BASED ON CUSTOMER RELATIONSHIP MANAGEMENT

Abstract

Together with the process to improve the quality a corporate or government agencies, of course company set various strategies that can attract the customers. One of the strategy that is used Customer Relationship Management, through this strategy hoped the company to customer database that is derived from the customers will as a reference and corporate data that needs to be kept, with a purpose that companies can keep in touch with customers who eventually be able to achieve customer loyalty. Apart from that, the company is also the workers or employees from the company itself must of course given training practice that can be formed of ethics that good in working mainly in maintaining customer database that is as a database is one of the important documents in a company. Through this strategy, companies can also maintained its customers, namely by maintaining the ethics in work and to keep data and to find new customers, which will be done in a variety of ways new which is owned by the company. After that, then efforts from the company itself in creating customer loyalty for the company.

Keywords : Customer Relationship Management, etika, database, customer database.